The growth of our economy is largely determined by the engineer’s performance in new product development. The ability to identify and deliver new products more rapidly and economically than competitors has become a source of sustainable advantage for industries. The ever increasing demands of function, cost, quality, lead-time, coupled with rapid technological changes and stringent environmental concerns, have made new product development a very complex field that ranges from art to science, business to technology, and organization to society.

The Master of Science in Product Development Engineering (MSPDE) degree at USC prepares engineers and managers with interdisciplinary knowledge and practical skills to excel in this complex field. On behalf of the School of Engineering, I welcome you to this new educational program, and invite you to visit this website to learn more details. If we can better serve the new product development needs for you and your company, please feel free to contact me anytime.

	Professor Stephen C-Y. Lu, Ph.D
	David Packard Chair in Manufacturing Engineering
	Director of USC Product Development Engineering Program